At Williams Machinery, we know that purchasing a machine is just the beginning of its life cycle. Your business relies on that equipment staying in peak condition, which is why we’ve designed the GRIT Advantage Customer Rewards program. We want to reward your investment by making it easier and more affordable to maintain your fleet over the long haul.

How It Works: Earn as You Grow

The program is built on a simple premise: do business with us and save on service. Whether you are adding a new skid steer to your fleet or purchasing a used excavator, you earn 1 point for every $2 spent on qualifying equipment and serialized attachment purchases.

There are no complex tiers to navigate. For example, a $100,000 machine purchase earns you 50,000 points, which translates directly to a $500 credit toward your equipment service. It’s our way of ensuring that your capital investments today help lower your operating costs tomorrow.

Maximize Your Uptime for Less

Redeeming your points is as seamless as earning them. Points can be used to cover up to 50% of any individual customer-paid service bill. By redeeming points in $100 increments, you have the flexibility to use your rewards when you need them most, whether it’s for routine planned maintenance or unexpected repairs.

Log in to GRITAdvantage.com at any time to track your balance and history. With Williams Machinery, your loyalty doesn't just get you a machine; it gets you a partner dedicated to your long-term success.